Bonjour
je m'appelle
Anastasia Shapran
je m'appelle
Anastasia Shapran
ร la recherche de nouvelles opportunitรฉs pour collaborer avec des marques ambitieuses.
๐ญAbout Me
Iโm a strategist, creator, and someone who turns ideas into impactful projects.
With 7+ years in marketing and branding, Iโve worked with retail, e-commerce, entertainment, and lifestyle brands, helping them build identity, craft strong communication, and enhance product value.
My strength lies in combining analytics and creativity.
I know how to inspire audiences, launch memorable campaigns, and create projects that truly stand out.
What matters in my work?
๐Marketing with emotions โ I donโt just build strategies; I craft stories people want to engage with.
๐Product value first โ I make brands meaningful and relevant, not just visually appealing.
๐Depth & authenticity โ No fluff, just powerful ideas that set brands apart.
๐Creative meets business logic โ A perfect balance between innovation and effectiveness.
I love working with ambitious brands and entrepreneurs who want to stand out, build a strong reputation, and connect with their audience. If that sounds like you, letโs create something great together.
My Work & Partnerships
Bringing brands to life through strategic marketing, branding, and innovative campaigns. Here are some of the key projects and partnerships Iโve worked on.
Bringing brands to life through strategic marketing, branding, and innovative campaigns. Here are some of the key projects and partnerships Iโve worked on.
ArtNation is a creative marketing company specializing in the development of innovative loyalty programs, branded content, and unique marketing activations. They combine technology, creativity, and analytics to create solutions that enhance customer engagement and drive sales growth.
KOLO & Magic Brothers Present: A Magical New Year Show!
KOLO stores invite you to โThe Kings of Magic Save the New Yearโ, an unforgettable holiday spectacle by the legendary Magic Brothers, creators of Magic Five!
๐ December 28-29 | Palace of Sports, Kyiv
โจ World-class illusions, dazzling choreography, humor, vocals, and circus acts!
๐ Exclusive Offer for KOLO Customers:
Get discounted tickets by scanning your KOLO Friends loyalty card in-store.
๐ฉ Magic Egg โ A Surprise for Real Magicians!
Unlock the world of illusions with the exclusive Magic Egg, featuring:
๐น 1 of 6 magic tricks with video tutorials
๐น 1 of 6 themed temporary tattoos
๐น A sweet treat
๐น A special gift from the Magic Brothers
๐ Find a hidden pendant and join the Magic Brothersโ team!
Each pendant represents a card suit and opens the door to levitation, teleportation, and mind-powered tricks.
๐ Campaign runs until December 31 โ give your family the gift of magic this New Year!
๐ December 28-29 | Palace of Sports, Kyiv
โจ World-class illusions, dazzling choreography, humor, vocals, and circus acts!
๐ Exclusive Offer for KOLO Customers:
Get discounted tickets by scanning your KOLO Friends loyalty card in-store.
๐ฉ Magic Egg โ A Surprise for Real Magicians!
Unlock the world of illusions with the exclusive Magic Egg, featuring:
๐น 1 of 6 magic tricks with video tutorials
๐น 1 of 6 themed temporary tattoos
๐น A sweet treat
๐น A special gift from the Magic Brothers
๐ Find a hidden pendant and join the Magic Brothersโ team!
Each pendant represents a card suit and opens the door to levitation, teleportation, and mind-powered tricks.
๐ Campaign runs until December 31 โ give your family the gift of magic this New Year!
WOW BOX โ A Magical Holiday Surprise at ATB!
The WOW BOX loyalty campaign, developed in partnership with Art Nation Loyalty, launched in 1,200+ ATB stores.
๐ Whatโs Inside WOW BOX?
๐ A chance to find jewelry from the Symbols of Life collection or win a diamond ring!
๐ฒ Scan the QR code inside, go to the ATB app, and claim guaranteed partner gifts + enter to win a diamond ring!
๐ฆ For the youngest shoppers:
โ๏ธ Sweets
โ๏ธ 6 AR game cards for Fairy Tale Heroes โ a free mobile game bringing 12 classic fairy tale characters to life in AR!
๐ฎ Collect all 24 AR cards across 4 WOW BOX editions to unlock the full game experience.
๐ฒ Download for free on the App Store or Google Play.
๐ Additional surprises inside:
โ๏ธ Gift certificates from SWEET.TV, Foxtrot, Englishdom, TOM
โ๏ธ Jewelry certificates from Stolychna Jewelry Factory
๐ Find more details at https://atb-wowbox.com/ or in the ATB app.
๐ Whatโs Inside WOW BOX?
๐ A chance to find jewelry from the Symbols of Life collection or win a diamond ring!
๐ฒ Scan the QR code inside, go to the ATB app, and claim guaranteed partner gifts + enter to win a diamond ring!
๐ฆ For the youngest shoppers:
โ๏ธ Sweets
โ๏ธ 6 AR game cards for Fairy Tale Heroes โ a free mobile game bringing 12 classic fairy tale characters to life in AR!
๐ฎ Collect all 24 AR cards across 4 WOW BOX editions to unlock the full game experience.
๐ฒ Download for free on the App Store or Google Play.
๐ Additional surprises inside:
โ๏ธ Gift certificates from SWEET.TV, Foxtrot, Englishdom, TOM
โ๏ธ Jewelry certificates from Stolychna Jewelry Factory
๐ Find more details at https://atb-wowbox.com/ or in the ATB app.
Dyvopak โ A Magical Surprise at Kopiyochka! ๐โจ
The nationwide retail chain Kopiyochka, in partnership with Art Nation Loyalty, has launched the festive New Year loyalty campaign "Dyvopak" โ a collection of surprise packages designed to bring kids holiday magic, joy, and unforgettable emotions!
๐ Whatโs Inside Dyvopak?
Each Dyvopak is one of a kind, packed with a fresh mix of fun and surprises:
โ๏ธ Stationery โ๏ธ
โ๏ธ Toys ๐งธ
โ๏ธ Stickers ๐จ
โ๏ธ Sweets ๐ฌ
โ๏ธ A super toy โ the highlight of every pack!
๐ Guaranteed Gifts & Grand Prizes!
Every Dyvopak includes a QR code that unlocks a guaranteed gift, such as a certificate for childrenโs English lessons or a chance to win amazing prizes:
๐ฎ Sony PlayStation
๐ฑ Samsung Galaxy tablets
๐ค Transformer toys
๐ L.O.L. Surprise! dolls
๐ฌ Movie tickets
๐ก More than just a gift โ it's an adventure!
Dyvopak transforms holiday shopping into a magical experience, making kids' eyes light up with excitement and anticipation.
๐ Whatโs Inside Dyvopak?
Each Dyvopak is one of a kind, packed with a fresh mix of fun and surprises:
โ๏ธ Stationery โ๏ธ
โ๏ธ Toys ๐งธ
โ๏ธ Stickers ๐จ
โ๏ธ Sweets ๐ฌ
โ๏ธ A super toy โ the highlight of every pack!
๐ Guaranteed Gifts & Grand Prizes!
Every Dyvopak includes a QR code that unlocks a guaranteed gift, such as a certificate for childrenโs English lessons or a chance to win amazing prizes:
๐ฎ Sony PlayStation
๐ฑ Samsung Galaxy tablets
๐ค Transformer toys
๐ L.O.L. Surprise! dolls
๐ฌ Movie tickets
๐ก More than just a gift โ it's an adventure!
Dyvopak transforms holiday shopping into a magical experience, making kids' eyes light up with excitement and anticipation.
Avrora Multimarket is a fast-growing discount retail chain, offering a wide range of non-food products at low prices. Since 2021, the company has become a major market player and the largest discounter in Ukraine by store count, employing over 7,000 people.
With 1,200+ stores across Ukraine, Moldova, and Romania, Avrora continues to expand, offering unique, trendy, and socially important products at affordable prices. The brandโs "multimarket" concept reflects both the diversity of products and the convenience-focused shopping experience.
With 1,200+ stores across Ukraine, Moldova, and Romania, Avrora continues to expand, offering unique, trendy, and socially important products at affordable prices. The brandโs "multimarket" concept reflects both the diversity of products and the convenience-focused shopping experience.
| Head of Branding at Avrora Multimarket (2020-2022) As Head of Branding, I played a key role in shaping Avroraโs identity and driving its rapid growth in the Ukrainian retail market. My focus was on brand strategy, market positioning, and customer engagement, ensuring Avrora stood out as a leading multimarket retailer. ๐น Key Responsibilities & Achievements:
|
Project Manager โ Team Lead at MOVE Agency
Advertising agency for digital marketing
I started my career as a Project Manager at MOVE, a digital marketing agency specializing in crisis marketing, product launches, and digital sales for mid-sized businesses. Over time, I grew into a Team Lead, managing my own projects, developing content strategies, and leading digital campaigns.
| WEB |
Launch of online delivery in a week restorant of sushi "Rybka"
Time project "Quarantine"
Product naming - 1 day
Logo - 2 hours
Website on a template
Content -2 days of work (1 day for processing)
Animations - Crello App
Instagram activations - more than 30 bloggers (micro-influencers)
Start -1 video review on target
The result is the average bill of a good restaurant and 3 000 orders in a week.
Product naming - 1 day
Logo - 2 hours
Website on a template
Content -2 days of work (1 day for processing)
Animations - Crello App
Instagram activations - more than 30 bloggers (micro-influencers)
Start -1 video review on target
The result is the average bill of a good restaurant and 3 000 orders in a week.
+33783689907
shaprankovaliova@gmail.com
shaprankovaliova@gmail.com
I would love to be part of your team!)
